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What the Zuck!
Evangelizing About the Erosion of Privacy


What the Zuck!
Evangelizing About the Erosion of Privacy

Value of Your Identity


Value of Your Identity

Back in the early days of the Internet, tracking by IP Address was limited to your ISP knowing who you are at worst, to knowing which city you are in at best.

Unfortunately people's appreciation of the dangers of IP Address tracking has not been updated by knowledge of evolving technology.

Not only does your ISP know who you are (since they gave you the IP Address), they can match this against your Internet traffic to identify your behaviors such as email content, search patterns, websites visited, and content of websites you've viewed.

Third parties can now get your location to a range of 100 feet by using 'Reverse-IP Lookup services' offered by companies like Skyhook Wireless. This service uses a database of Router MAC-Addresses to identify nearby routers and can identify your exact location within a range of 3-5 residences.

One of the scariest issues with IP Addresses is the fact that it can be used as a 'personal index' of your behavior. It's like your social security number on the Internet. Using other collected data such as email addresses and email content, when matched to IP Addresses can be a powerful big data search tool that is loved by 3-Letter agencies, and data scientists. Once this data is collected and matched to an exact identity, it will be your indelible ink on the Internet.

Just to give an example of the extent of possible mass surveillance from emails: emails are not encrypted and are sent in plaintext across the Internet. When you order a product like panties and bras in pink from Amazon, they will happily send you a confirmation email showing your specific order in pink, the exact shipping address, the shipping name.

Given your history of using certain email addresses from certain IP Addresses, then this can connect your orders of panties and bras to your other social media and website choices.

Is that massively invasive or what?
Value of Your Identity

Back in the early days of the Internet, tracking by IP Address was limited to your ISP knowing who you are at worst, to knowing which city you are in at best.

Unfortunately people's appreciation of the dangers of IP Address tracking has not been updated by knowledge of evolving technology.

Not only does your ISP know who you are (since they gave you the IP Address), they can match this against your Internet traffic to identify your behaviors such as email content, search patterns, websites visited, and content of websites you've viewed.

Third parties can now get your location to a range of 100 feet by using 'Reverse-IP Lookup services' offered by companies like Skyhook Wireless. This service uses a database of Router MAC-Addresses to identify nearby routers and can identify your exact location within a range of 3-5 residences.

One of the scariest issues with IP Addresses is the fact that it can be used as a 'personal index' of your behavior. It's like your social security number on the Internet. Using other collected data such as email addresses and email content, when matched to IP Addresses can be a powerful big data search tool that is loved by 3-Letter agencies, and data scientists. Once this data is collected and matched to an exact identity, it will be your indelible ink on the Internet.

Just to give an example of the extent of possible mass surveillance from emails: emails are not encrypted and are sent in plaintext across the Internet. When you order a product like panties and bras in pink from Amazon, they will happily send you a confirmation email showing your specific order in pink, the exact shipping address, the shipping name.

Given your history of using certain email addresses from certain IP Addresses, then this can connect your orders of panties and bras to your other social media and website choices.

Is that massively invasive or what?
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